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Make Your Bosses Believe in Your Marketing Plans

 

It is not easy being young in the corporate world where seniority matters. You need to prove yourself if no one is taking you seriously. It is even worse if you are in the marketing department. If you present something to those who have been around for years, they will think that your ideas are trash. You are yet to come up with a successful campaign, so it is not easy for you to convince them that you have something useful to offer. Using these tips, you can satisfy your bosses that your ideas are worth trying.

Research thoroughly

You need to present your ideas first if you want to receive approval to pursue the project. Your bosses will ask questions to see if you understand what you want to happen. You can prepare by researching thoroughly. You need to respond with facts and data. You cannot expect them to believe your arguments if you have nothing to back them up. You need to show that you understand your target audience, and what you present is something they will buy.

Test your ideas first

Before you go to your boss to pitch your thoughts, you need to test them first with other people. You can ask your fellow employees to listen to your pitch and tell you what they think about it. They cannot hold back in expressing their thoughts because you want to hear the comments from them first. If you receive the same criticism the next time, it will not stun you anymore.

Focus on the cost

Your bosses have nothing in mind apart from money. Marketing is the department that takes up a considerable chunk of the company’s budget. You need to prove that your next campaign is affordable and reasonable. No one would dare spend money on something that could eventually fail. In your pitch, you need to prove that what you want to happen is realistic and your ad is something that will not cost a lot. For instance, if you decide to use pop up banners, you need to prove that they are going to entice your target audience. You can argue that you want to attract old people, and it is not enough to rely only on online marketing.

Go crazy, but not too crazy

You received the opportunity to work in the marketing department because you have something unique to offer. You are fresh blood, and your novel ideas could work. Therefore, you cannot hold back when you have great ideas in mind that are worth trying. Your old bosses did not think about these ideas because they are out of touch. However, you need to limit any crazy aspect of your ideas since you might lose your bosses in the process.

Try these tips first and check if you can convince your bosses to believe in your ideas. They might work if you prove that you can get results. You need to work hard after receiving approval so that you will earn a promotion or gain their trust again for the next project.

Advantages That You Can Gain from Playing Computer Games

 

Contrary to what many people are saying – that playing computer games can be addicting and destructive to your mind – this particular hobby also has its own set of advantages that can help us with our day to day activities such as solving a problem and making decisions. Some people are expecting that many people will disagree with this thought, especially parents and the elderly. So here are some of the known advantages of playing video games that you can take note of.

Playing video games gives you better coordination

When you play video games, it is not enough that you put your focus in front of the computer screen. It would help if you stimulated your mind to be more observant and alert in observing your opponent and other factors that may affect your gaming. If you want to challenge yourself to be better with games, you should give Omescape VR Games a try one of these days.

You become better at solving different types of problems

If you think that your problem-solving skills need some help, then you should try playing video games for at least one to two hours a day to train your mind to make instant decisions while under pressure. In playing games, you need to think of different techniques to beat your opponent. Being good in gaming is something that is self-taught and is achievable through constant practice and keen observation of more experienced players.

Video games create a sharper memory

Having trouble remembering simple things or memorising lessons at school? Then you need to exercise your brain cells and stimulate your mind to enhance both your eyes, hands and your ears all at the same time. If you decide to join a group game, people are expecting that you should know all the rules by heart.

Being a gamer helps your focus

To become a good video game player, you must spend time mastering your craft. It would be best if you spend hours playing a specific game, and you must give 100% focus on what you are doing.

It is an excellent way to release stress and promote relaxation

Whether you are tired of your regular job or stressed too much by schoolwork, playing computer games can help you relax after a long day. Try playing for at least an hour each day after work, and you will notice the significant change in your mood and attitude. You will be calmer and laid back when it comes to dealing with other problems that come your way.

Promotes creative thinking

If your brain is having a hard time providing suggestions on different matters then maybe it is time for you to work on enhancing your natural creative juices. Playing video games stimulates your brain to think about different ways of winning which can result in better ideas and increased output.

Remember that playing video games is not bad for your health as long as you do things in moderation. It would help if you also had the right amount of self-control and discipline to avoid getting hooked on playing non-stop video games.

Everything You Need To Know About AVI File Format

AVI or audio video interleaved is one of the most common type of file formats that is used by people. This is a file format which is used to store both audio and video information digitally. It is mainly used for playback purposes. This type of file platform is known to have an in-built support in all the Windows Platform. Apart from the Windows platform, the file format is also supported by other major platforms as well. An AVI file format is known to come with an extension .avi. In case you didn’t know but you can also combine two AVI files into one.Having said that, now let’s look into some of the important things that you should know about AVI file format.

Things To Know

Since, AVI file format is a popular file format, it will be better for you to know a few important things about it. In case, you are looking forward convert your AVI file you can make use of a video editor or converter like Movavi.

  1. AVI file format is based on the RIFF file format. RIFF stands for Resource Interchange File Format. This type of file format is known to allocate the information in a particular file into chunks or blocks. Each of these blocks can be tagged as AVI.
  2. An AVI file is known to have a very simple structure. These type of files mainly consists of two parts, the header which is followed by blocks of information. Sometimes AVI files may also come with a third component which is an optional one. The third optional part consists of offsets and has an idx1 tag.
  3. You can achieve the desired compression ratio of an AVI audio format by making use of various codecs that are currently available out there.
  4. One of the biggest advantages of using AVI file format is that it comes with an excellent quality audio fidelity.
  5. AVI file format is used in the making of playable disks and DVD. This allows the disk to store important audio and video information.
  6. In case, you didn’t know but an AVI file format can also run without the aid of particular software or a hardware device.
  7. AVI file format is a widely used video format for short movies, advertisements and promos. This is mainly because of it’s high compression capabilities. Not just that, but even people finds it quite comfortable to work with these type of files.
  8. Since the quality of AVI files are exceptionally good, they are considered to be great for master files. With the help of these master files you can also create files in other types of formats as well.

If you wish to convert your AVI file you can make use of a video converter like Movavi.

After going through the mentioned points, hopefully now you have a basic idea about AVI files. AVI files are one of the most popular types of file format used out there.

Why Should You Consider Travelling While You Are Still Young

 

Many people would love to travel and see different places that they only see on television and in books and magazines. Most people focus on their career until they get older and choose to delay their plans instead. Guess what; you do not have to wait until you retire before travelling. You can start saving money for your travels while you still can and here are some valid points as to why travelling is best while you are still young and able.

Get rid of boredom

Many of us hold an 8-5 office job and to be honest things can be a little bit tedious and tiresome. Has anyone asked you how your week is going or how things are in the office? You might have replied by saying “I am fine”. In reality, nobody wants to hear about how bad your boss and your colleagues treated you and other work-related problems. If you are having a difficult time at the office then maybe it is time for you to take a break or a much-needed vacation. When you travel, you get the opportunity to experience exciting stuff all the time. Some things may scare you, but it can never be boring. There are certain things that you can still enjoy doing while you are still young, so do not miss the opportunity to explore different places around the world.

It changes your point of view about different things

Travelling the world gives you so much opportunity to know things that you do not learn inside the classroom. Do not limit yourself when experiencing different cultures that are not in the guide books – Vietnam is a great example of a rich and diverse country full of exciting things to see and do, because you might end up not appreciating and respecting other peoples’ beliefs and way of life if you never actually travel anywhere new. Constant travelling will open your eyes to the different things that the world has to offer. Do not limit yourself and start being more adventurous by getting out of your comfort zone.

Meet different people and make new friends

Not everyone is willing to leave their comfort zone and their security blanket in exchange for experiencing notable things in life. One of the advantages when travelling is you get to meet many people who have the same mindset as you. You meet new friends that are willing to share extraordinary life stories with you.

Enjoy while you can

Travelling is a lot more fun when you are single and have limited responsibilities. Let us not hide the fact that travelling will be more challenging once you decide to get married and settle down. Having kids and starting your own family is a wonderful decision but it also means that your priorities are going to be different from before. With more bills to pay and more significant financial obligations to keep in mind your opportunity to travel might be limited unlike before.

Take the chance to see the world and learn more about life through travelling to places that you have never been to. You have to start living your life to the fullest while you are still young and energetic to appreciate the beautiful things that surround you.

Money Saving Tips for Every Traveller Out There

 

Planning to go on a holiday with family and friends but you are worried about your budget? Generally speaking, travelling is fun and exciting, but it can get costly especially if you fail to plan for your trip in advance. If you have no idea how to organise things, there is no need for you to worry because we have prepared some practical budget-friendly travel tips that will help make the most of your experience.

Schedule your visit

Most tourists prefer to travel during peak seasons because of the local festivals and other events that most people also look forward to attending. However, the problem is that the prices are almost twice as high compared to standard rates. Travelling during off-peak months will save you money on airfares and accommodation. Better check out your destination and check out their off-peak months before booking anything online.

Take the local transport

It is fun to explore new places by commuting just like any normal local person would do. You may also opt to take a train or cab instead of renting a car which will cost you more money. Another option is to walk if the distance is not that far to your destination. You won’t mind the additional exercise especially if you are having fun with your surroundings.

Download local applications to your smartphone

Load up on data credits and download helpful apps for your trip. Search for the nearest tourist destination, book a taxi ride or look for a favourite restaurant using your smartphone. You can also download local maps instead of buying them. Maximise the use of your gadgets, and you will be surprised by how much money you will be able to save by the end of your holiday.

Buy some groceries

Eating out all the time can affect your holiday budget. Since you won’t be staying for a long time, you can buy some groceries and easy to prepare food that you can eat at your hotel. Choose foods that can last you for a few days without spoiling such as loaves of bread, spreads, crackers and fruits. You should also bring some snacks and bottled water for roaming around instead of eating at pricey food joints.

Choose affordable accommodation

One of the most significant expenses for your vacation is your hotel rooms. Aside from booking during off-peak seasons, you can also consider sharing your room with your friends. There are also a lot of cheaper hotels like aparthotels in Glasgow that cater to budget-friendly travellers and backpackers in the area. All you need to do is spend more time researching cheap deals and promotions, and you will get your money’s worth.

Travelling to different places should be treated as a free investment. You should visit and explore while you are still young and capable of doing many things in life. You do not need much money to travel the world. Your creativity and ability to make things happen can take you to many places.

Building Good HR: Why It Matters

 

Developing a stable and consistent Human Resources department in your business is indicative of a growing enterprise. Every type of work ranging from the medical industry to academic institutions requires a proper HR department in handling issues concerning employee-employer relations.

HR isn’t just about making your employees feel that they are noticed and appreciated at work; it also works to keep you away from potential disasters brought about by improper team management and disastrous employee-employer conflicts.

A much-needed department for both start-ups and conglomerates

Start-ups are usually developed either from previous employees or first-timers in the field. Since their main concern is promoting their brand of business in entering the industry, they might not have the best training and expertise when it comes to handling employee relations.

Many enterprises, even big-name companies abroad, are guided by experts such as London HR Services which offers high-quality advice and support. With the massive number of entrepreneurs and start-ups springing up left and right, the issue of appropriate business practices is a lesson for learning that every aspiring company owner should learn.

HR and PR

PR is a more familiar face to most as it’s the department directly involved in dealing with clients, being aptly named Public Relations. HR functions as a complement to this department in the sense that it deals with handling the organisational model of your company with regards to your employees. HR is involved not just in mobilising your staff when it comes to the recruitment of staff and interns, but it also handles how they are treated and protected while under your business’ care.

HR leads to proper strategising

HR can seem to be a dismissible aspect of a growing business, but it can prove not just to be an integral part of your enterprise but also a proper path to follow for your business operations. A business isn’t merely a method of developing your product or service; it’s also a second home that allows individuals to contribute to society by being a part of something bigger than themselves.

Proper handling of your employees involves making sure that they aren’t in any danger of hurting themselves in the workplace. The first thought a business owner might have when hearing the term ‘workplace accidents’ are incidents resulting in sprains and broken ankles, but it’s also apparent that both mental and sexual abuse are experienced in the workplace.

Having a department that works to help your employees in dealing with issues of overwork due to stress or a toxic and dangerous work environment because of their peers can improve your business’ figures and prevent it from going downhill. As the owner of a company, you are responsible for keeping your team in check, even if they are a danger to each other and, especially, if the problem is you.

HR allows you to learn from your team’s inadequacies and helps you to execute proper strategies in handling different issues by going through due process and conditioning a space that won’t tolerate the same event in the future.

Reasons Why Your Hands Seem Old and How You Can Avoid Them

 

It seems irritating that as you become older, your hands start to wrinkle. You might feel like you are doing everything to protect them, but you still see visible lines. Since wrinkles are a part of becoming old, they are quite difficult to escape. Identify first why such problems exist, and what you can do to solve them.

Age spots

You might think that age spots are due to your age, but they are not. You will have age spots because of constant exposure to the sun. It is common for people who are 50 years old and above. Unless you wear gloves throughout the day, especially when you are outdoors, it is possible for you to have age spots. It helps if you also put on SPF 30 hand cream before you head out, and wash your hands every two hours. You may also use more stringent creams, but make sure you do not have allergies.

Crumpled skin

You might feel like your hands start to crumple when you get older. They remind you of a gift bag stuffing. You can try using retinoid cream which helps in the thickening of collagen. You may also purchase creams recommended by dermatologists as they do not contain ingredients that could cause allergic reactions.

Prominent veins

The veins are becoming more visible as you get older. It might be frustrating, but there is no way for you to let go of those veins apart from vein removal surgery. You might use some concealers to hide them, but they are only temporary fixes.

Scaly skin

It is common for seniors to have dry skin. It could get worse when you start having flaky skin. It feels like that because of your dead skin. Start by gently removing the dead skin before using a skin moisturiser. You also need to be consistent in using the moisturising cream to ensure that your skin cells do not quickly die.

Consider hand rejuvenation

You cannot turn back time and magically make your hands look young, or maybe you can. With hand rejuvenation procedures, it is now possible for you to transform your hands’ appearance. You will not feel frustrated anymore after this minimally invasive procedure if you see that your hands have started to de-age by several years. You can check out Hand Rejuvenation London experts offer if you want to give this procedure a shot. It has worked for many people, and it could work for you too.

Be cautious of your actions

Although there are medical procedures to help you improve the appearance of your hands, you cannot rewind time to make your hands appear young permanently. The best that you could do is be cautious about your actions. Avoid hanging out in the sun for too long. Do not forget to bring your hand cream with you wherever you go. Wash your hands thoroughly especially if they start to feel dry.

Five Essential Security Tips For Families Moving into a New Home

There can be many reasons why you are having to move your family into a new home. Maybe it is for personal reasons or for work purposes. That new promotion may have come with a bigger office and salary, but it may all be in a different city altogether. Whatever the reason, there may come a time when you need to pack up your belongings and move to a new home in a new location.

While this is naturally exciting, especially if it is to take on a new job or challenge yourself, it can also bring responsibility around the move itself. Your family will be the most important thing to you, so being able to keep them safe when you move into a new house is crucial. Luckily, there are a whole range of great home security tips that you can take on board to help do this.

Let’s take a look at some of the best and most widely used out there.

Find the best home warranty cover

This is a must wherever you are going in the US – if it is Florida, then find Florida’s best home warranty cover to take out and do the same for any other state to which you may be headed. These home warranty plans are superb for protecting your family and keeping them secure as they allow you to keep all your home appliances in top condition.

As they cover the cost of repairs or replacement for the most common appliances or systems, it means that you do not run the risk of having to use faulty household equipment because you cannot afford to get it repaired yourself. Florida is a really good example of why this is advisable – the climate there is so humid and sunny that appliances in your new home may break and become a risk if not repaired quickly.

Change the locks

Another really good security tip for moving into a new home with your family is to change the existing locks. This is a very important thing to do. After all, you do not know if the previous owner or their friends still have a set of keys to the existing locks. If so, they could easily let themselves in at any time, which is obviously a security risk. Getting the locks changed eliminates this and makes your new house much safer.

Install a home security system

Did you know that homes with a security system are 60% less likely to be broken into than those without one? This figure alone should show just what a great tip this is to beef up security when moving your family into a new house or flat. Make sure to get a system that has an alarm and external CCTV if possible for total protection. These kinds of systems are a great visual deterrent to would-be intruders and will really help keep everyone safe when you move. The great news is that there are some very effective yet affordable set-ups out there now, so it does not have to cost the Earth either.

Don’t forget about lighting

Most would-be intruders prefer to work under the cover of darkness. Indeed, it is thought that over 80% of burglars will avoid breaking into a house that is well-lit. This makes effective external and internal lighting a great home security tip. If there is none already there, make it one of your first priorities to sort out.

Good external lighting will deter people from coming onto your grounds and also make them visible to you. Many will work via motion sensor technology, which sees them come on automatically when triggered by movement. You should also invest in proper internal lighting for your house and make sure to leave some lights on when out. This will convince would-be burglars that someone is in.

Smart doorbells are fantastic

Smart devices are all the rage now and this has extended into home security. One great way to make the most of this and keep your family secure is to install a smart doorbell. This will allow you to visually see who is waiting at your door so that you can assess any danger before you open it. If you or your family do not like the look of them, you can simply ignore it or call the police.

Keep your family safe when you move

As the above shows, there are some easy and effective ways to stay safe when moving with your family. It really is worth taking some time to think about putting some or indeed all of them into place so that you know that they are not in danger when in the new home. From smart doorbells to home warranties, you will certainly not be short of choices.

Brexit and the Housing Market: What Does No-Deal Mean for the UK

 

In less than two months, the next negotiations for the United Kingdom leaving the European Union are about to happen, with leading economists scrambling for potential scenarios for the current and future state of the UK’s economy in various industries. Besides being a political dilemma, different markets such as the automotive and real estate markets are about to face dangerous implications.

Political unrest

As of now, property markets nationwide in the UK have varied results, with certain areas reaching stagnation while others have little bursts of increases and decreases. Certain ‘Brexit-proof’ areas are Northern Ireland and Wales who boast a resilience to the property market’s problems with a surprising 5% or so yearly increase that seems to be unhindered by the current political waters.

The Bank of England’s Mark Carney predicts a 35% drop in current house prices. Though the governor insists that it’s a hypothetical scenario that’s open to different possibilities, economists back at the Royal Institute of Chartered Surveyors (RICS) are highlighting the fact that a no-deal scenario would lead to increasing hesitance in property investments adding up to its current already problematic state.

Tarrant Parsons of the RICS sees the inconclusive decision of a no-deal causing the property market to be in a scuffle as the real estate market’s patience and resilience might be put to the test as growing doubt on the favourable nature of properties is put into question. The housing market is sure to face negative consequences if a no-deal scenario comes to be the case.

A non-Brexit deal?

Even if a no-deal comes to pass, the prospect of a consistently shaky political and economic state of the UK can prove to be its downfall which would eventually lead to a middle ground for both parties. In place of a Brexit deal, another negotiation tactic might be in place to keep the withdrawal and transition period to be beneficial for both the United Kingdom and the European Union. Real Estate consultant services by Gerald Eve and other local consultancy agencies are working overtime with the arrival of Brexit’s implications in the economy. Both investors and homeowners from different sectors are making various speculations on whether or not the absolute negative or the absolute positive will be the result of the political debacle.

A sign for a positive outcome?

There is some hope for a positive result out of this confusion. For starters, it’s highly unlikely that a property market crash would stem from Brexit alone. Its comparison to the stock market is an unfair comparison as real estate is much more resilient and it takes more time for shifts in power and prices to take effect.

Whatever the case will be, it can be confirmed that there will be a definite slowing down of events in the property market. Though analysts are hopeful that it won’t lead to stagnation, they are also recommending that current and prospective homeowners and investors not be too quick to let go of their properties.

5 Marketing Top Tips for Small Businesses

 

No matter what your chosen industry may be, marketing is a crucial factor that no successful business can ever be without. After all, there’s hardly any point in offering high-quality products or providing excellent services if they won’t reach the intended target audience. And even for smaller companies that have no more than a modest budget to work with, there are cost-effective strategies that can be utilised. To this end, here are a few marketing top tips for small businesses.

1. Promotional items

One of the most effective marketing strategies that many companies still use to this day is to give away promotional items to both current and potential customers. From personalised pens and notebooks to t-shirt and garment printing, it’s a small investment of resources that guarantees a good return not only in customer loyalty but in the influx of new clients and consumers too.

2. Social media

In this day and age, you’ll rarely find a company that does not make use of social media to spread brand awareness. And for a good reason: not only is it a cost-effective and inexpensive approach to marketing, but you’re far more likely to reach a wider audience through social networking websites. With the minimal resources it requires, using social media for marketing purposes is an advantageous move that no business should overlook.

3. Blogs

Another popular tool apart from social media that is commonly used today to great effect as a viable marketing strategy are blogs. For those who may not believe it, a quick search online should immediately produce hundreds of results. Best of all, not only is it a task that can be done with relative ease but if the budget allows for it, there are plenty of talented writers whose services can be acquired.

4. Conventions

It’s not uncommon to find small companies in conventions since it provides a means for business owners to show the products and services that they offer without having to spend a small fortune in doing so. As such, it’s always good standard practice to keep an eye out for any conventions that may be available. In this way, not only are you bound to get new customers this way, but you might also find new contacts too that can help you get better deals and even provide more lucrative business opportunities too.

5. Collaborations

Even if running a business often entails competition, many companies still collaborate with each other if and when the opportunity presents itself. To this end, it makes sense to follow this status quo whenever possible. After all, business ventures are not just easier with collaborations but are usually far more beneficial to the parties involved as well.

Marketing today is not only a lot more accessible and affordable but also a lot more effective in its purpose than it ever has been in the past. By considering these top tips, not only will you minimise company expenses in this area of the business but you’re far more likely to get the desired results too.